The Path to Product/Market Fit

The Path to Product/Market Fit is a hands-on book about customer development. It is based on tens of interviews with startup founders. For the very first time, you are able to get direct access into practices founders have used in customer development.

Don't waste time and resources on building something nobody wants. Read this book!

Founders interviewed: 

Mikkel Svane (Zendesk)

Russel Simmons (Yelp)

Tim Trefren (MixPanel)

Tikhon Bernstam (Parse & Scribd)

Niklas Adalberth (Klarna) 

Renaud Visage (Eventbrite) 

Nami Zarringhalam (TrueCaller)

Nirav Tolia (Nextdoor)

Kevin Hale (Wufoo)

Leo Widrich (Buffer)

Jyoti Bansal (AppDynamics)

Javier Soltero (Acompli)

Paul Bragiel (Lefora)

Ari Tulla (BetterDoctor)

Steli Efti (Close.io)

Richard White (UserVoice)

Mark Johnson (Zite)

Niko Karstikko (SportSetter) 

Karri Saarinen (Kippt & Inc)

Jyri Engeström (Jaiku & Ditto).